Exploring Where Giants Roam
Where Giants Roam – Virtual Photography, VFX, Animation. Magic
As we reflected on what we had achieved in our first decade, it became clear to us that we were a very different studio from when we first started. From the team to the type of work we do and are known for, we have continued to evolve and grow over this time. Although we still loved the Render Studio brand we wanted to create and develop a brand that encapsulated who we are today in a more concise and accurate way.
Working with design agency Freytag Anderson, we explored in-depth who we are as a team, who we work with and the solutions we provide. It was agreed that our best output is produced when we work together with our clients and collaborators, providing the opportunity to bring our creative ideas to the table. This dynamic means that our clients get the best from us and, in turn, the best content for their campaigns, allowing us to push projects as far as technology allows.
Deciding to rebrand and change our name wasn’t an easy decision but ultimately we felt that Render Studio was a very functional name; a name that was limiting our potential to be able to have creative input with our clients and demonstrate how we could add value and help to propel their brand, while increasing customer engagement with beautiful, creative and memorable images and motion pieces.
We also wanted to futureproof the brand – the world which we create in is continually changing and we know that what we do will look vastly different in another decade’s time due to many factors (lifestyle, the environment and technology to name a few). We didn’t want to have go through this process at a later date and we felt the time was right now.
Choosing the new name felt a little like naming a child! We wanted something recognisable, something ownable but above all, something that had meaning about what we did and encapsulated the sense of mystery surrounding how we do it.
Freytag Anderson did a fantastic job coming up with many (and many more, and many more again) options for our name. We were amazed at how many suggestions resonated with us; after working with the guys for several years they totally understood us, our business and our goals and values.
Hello Where Giants Roam!
Where Giants Roam conjures images of mystical, scenic lands – of expanded horizons, infinite views and unchartered territories. We felt it conveyed who we are and what the studio is about perfectly. Our focus is to produce beautiful and meaningful creative pieces for our clients to use across all marketing channels. We constantly strive to push the technological boundaries and can warp reality to what we want to make it, providing magic and mystery to the campaigns we collaborate on. People can enjoy unbelievable experiences through our work. In our world, things that shouldn’t be real, suddenly appear that way.
We wanted to communicate how our visual services provide a place where the only limit is imagination. We look forward to continuing to experiment and push the boundaries to make magical content that helps you to stand out from the crowd.
Come walk with us.
